Web3 development has advanced rapidly, but many decentralized applications still have a critical problem: user experience.
And it's not a minor issue. A poorly designed dApp can lose up to 90% of its potential users before they even interact with the contract.
In this article, we address the main friction points that cause the abandonment of users in dApps, and how to solve them with a UX-First approach without compromising security or decentralization.
1. Complex or context-free onboarding
The problem
For many users, the first contact with a dApp is confusing: they must connect a wallet, sign messages, understand networks and approve transactions without knowing why.
How to fix it
- It integrates contextual tutorials and explanatory interfaces from the first access.
- Implement progressive onboarding (progressive disclosure): don't show everything at the beginning.
- Use libraries such as Web3Modal, Onboard or Rainbow Kit to facilitate the initial connection.
2. Wallets as a barrier to entry
The problem
Not all users have a wallet installed. If your dApp requires it from the first second, you'll be closing the door to thousands of non-technical users.
How to fix it
- It offers options for integrated or invisible wallets, like Magic.link, Web3Auth or Privy.
- Enable browsing modes without a connected wallet (“demo mode”) to reduce initial friction.
- Delay the connection until it is strictly necessary.
3. Misreported transactions
The problem
Signing a transaction without knowing what is happening creates mistrust. Even worse: many users cancel or leave when they see a Metamask screen without context.
How to fix it
- Show clear summaries before each transaction: what will be signed, why and its estimated cost.
- Use real-time notifications to report progress and avoid uncertainty.
- Add pre-validation and detailed error messages if a transaction can fail.
4. Interfaces designed by developers, not designers
The problem
Many dApps still have technical interfaces, designed for developers. Result: Users don't understand what to do or how to interact.
How to fix it
- Design for humans, not for RPC nodes.
- Adopt recognizable design patterns (clear buttons, simple flows, visual hierarchy).
- Hire or consult with UX designers with experience in Web3.
5. Lack of feedback and a sense of instability
The problem
In Web3, many actions can take seconds or minutes. If you don't inform the user of the status, the perception of failures or slowness may lead them to abandon.
How to fix it
- It integrates load statements, confirmations and transaction timelines.
- Add visual fallbacks if there are errors or temporary disconnections.
- Use services such as Tenderly, Blocknative or Alchemy Notify to track on-chain status and provide real-time updates.
Conclusion: In Web3, UX is your competitive advantage
A functional dApp is not enough. In an ecosystem where projects compete for adoption, user experience is the true differentiator.
Designing with friction in mind, anticipating abandonment points and facilitating use even for those who are not technically proficient will make the difference between a forgotten dApp and an adopted one.
At Unknown Gravity, we help teams build functional, accessible, and designed dApps for real users. From Web3 architecture to strategic UX design.