--- title: NFT metadata url: "https://www.unknowngravity.com/en/glosario/metadatos-nft" site: Unknown Gravity published: "2025-06-11T06:42:45+00:00" modified: "2026-07-15T10:51:27+00:00" language: en-US description: NFT metadata are data structures, usually in format JSON, which contain all the descriptive information associated with a non-fungible token. section: "Home > NFT metadata" --- # NFT metadata GLOSSARY · BLOCKCHAIN & WEB3 Additional information that describes the characteristics of an NFT, such as a name, image, description, or unique attributes. WHAT IS IT? · FOR DUMMIES An NFT's metadata is like its digital ID card. It states its name, what image it has, what makes it special, what level of rarity it has or what collection it belongs to. It is the information that makes an NFT not just a number, but something with its own identity, value and characteristics that distinguish it from others. WHAT IS IT? · PRO **NFT metadata** are data structures, usually in format **JSON**, which contain all the descriptive information associated with a non-fungible token. This metadata is not part of the contract code, but is essential to represent the content, identity and properties of the NFT. The most common fields include: - `Name` (token name) - `Description` (description of your purpose or story) - `Image` (URL of the image or multimedia content) - `Attributes` (a list of characteristics such as rarity, color, level, etc.) - `external_url` or custom properties The `tokenURI()` function in ERC-721 or ERC-1155 contracts is used to link each `tokenId` with its corresponding metadata. This metadata may be stored **on-chain** (within the blockchain itself, although with space and cost limitations) or **off-chain**, in decentralized solutions such as **IPFS (InterPlanetary File System)**, **Arweave** or even centralized servers in less sophisticated collections. Marketplaces such as OpenSea, LooksRare or Blur read this metadata to display NFTs visually, sort them by rarity, or filter by attributes. In addition, they are essential in gamified environments, metaverses or utility projects, since they allow each token to be linked to functions, levels, statistics or accesses. Poor management of metadata (for example, that is modifiable without control or dependent on a centralized server) can compromise the trust, value and permanence of an NFT. Therefore, good practices include the use of immutable content hashes (CID), validated JSON structure, and decentralized storage. In short, metadata gives meaning, visual, narrative and functional value to an NFT, and is as important as the token itself in the Web3 experience. ## 01 / Key points - They are descriptions in JSON that define the identity of the NFT - Include name, image, attributes and other personalized data - They are linked using the contract's `tokenURI()` function - They can be stored on-chain or in decentralized systems such as IPFS - Essential for the visualization, utility and perceived value of the NFT ## 02 / Advantages - **They allow full customization**: each NFT can have unique properties - **They describe essential attributes** for use in games, art, metaverse or collections - **Visibility in marketplaces**: Metadata determines how the NFT is displayed - **Compatibility with standards** ERC-721 and ERC-1155 - **They promote gamification and scarcity**, by allowing levels, rarities and stats ## 03 / Disadvantages - **Risks if they are modifiable** or hosted on centralized servers - **Dependency on external storage** when they are not on-chain - **Lack of universal standards** in cross-platform custom attributes - **Possibility of malicious or erroneous metadata**, affecting the display or value - **High cost** if you decide to store them fully on-chain RELATED CONCEPTS [NFT (Non-Fungible Token)](/en/glosario/nft-token-no-fungible) [ERC-721](/en/glosario/erc-721) [ERC-1155](/en/glosario/erc-1155) [Smart contract](/en/glosario/smart-contract) KEEP LEARNING [Benefits of creating your own NFT Marketplace](/en/articulos/beneficios-de-crear-tu-propio-marketplace-nft) [Blockchain use cases in the arts and entertainment industry](/en/articulos/casos-de-uso-blockchain-industria-arte-entretenimiento) [Tokenomics that work: How to design an economy that doesn't collapse in 6 months](/en/articulos/tokenomics-que-funcionan-como-disenar-una-economia-que-no-se-derrumbe-en-6-meses) [What is an NFT?](/en/articulos/que-es-un-nft) [Smart contracts: good practices that will save you from a hack](/en/articulos/contratos-inteligentes-bien-hechos-buenas-practicas-que-te-salvaran-de-un-hack) RELATED SERVICES [Create NFT collections](/en/servicios/colecciones-nft) [Marketplace Development for NFT](/en/servicios/desarrollo-marketplaces-nft) [Development of smart contracts](/en/servicios/company-development-smart-contracts) [White label tokenization platform](/en/servicios/plataforma-tokenizacion-marca-blanca) [Tokenomics](/en/servicios/tokenomics) [Full glossary](/en/glosario) This entry is informative. It is not legal, tax or investment advice. The rules cited change: check the current version on [BOE](https://www.boe.es) and [EUR-Lex](https://eur-lex.europa.eu).